Client: Yomeishu
Creative Director: Theresa Tsang
Art director: Tricia Aw
Illustrator:  Chen Jit Hong
 

Concept:

From the 1st day to the 14th day of the Lunar New Year, we will post a one word greeting each day. Each greeting will highlight one benefit of the 14 herbs contained in Yomeishu.

 

On the 15th day, we will reveal the combination of the 14 words as a Lunar New Year greeting couplet. Thisway, we convey our message of:

 

The 14 herbs in Yomeishu promote better blood circulation for all to enjoy greater health in the New Year. Likewise, the 14 greetings combined, produce a spring couplet to wish all a greater New Year.

吉

养命酒以肉桂等14种药材酿成：坚筋骨，通血脉。让你身强体健，新春大吉！

Luck
Enjoy the health benefits of Yomeishu with 14 types of natural herbs, starting with Cinnamomi Cortex for strengthening bones and improving blood flow.

Be healthy, be lucky!

祥

地黄是养命酒配方之一：解诸热，利水道。让你不躁不急，一片祥和！

Auspicious

Drink Yomeishu with Rehmanniae Radix - a natural ingredient to remove body heat.

Keep cool and calm for an auspicious start to the year!

福

养命酒14种天然药材之丁香：温脾胃，止壅胀。
让你大快朵颐，大饱口福！

Prosperity

Yomeishu contains Caryophylli Flos that soothes the tummy. 

Eat to your heart’s content and be prosperous!

瑞

养命酒含防风：匀气脉，宁神志。
让你气定神闲 ，喜迎瑞兆！

Favourable

Yomeishu has Saposhnikoviae Radix to smoothen breaths and calm nerves. 

Experience a calm state of mind and body while you welcome favourable arrangements.

旺

养命酒蕴含人参的补益：补五脏，安精神。

让你身心愉悦，诸事兴旺！

Fortune

With Ginseng Radix, Yomeishu helps to nourish the body and ease the mind. 

May your positive energy and well-being attract good fortune!

新

姜黄是酿制养命酒的14种药材之一：除风热，治气胀。
让你神清气爽，万象更新！

Anew

Drink Yomeishu for the benefits of Curcumae Rhizoma – one of the 14 natural herbs that relieves stomach wind and body heat. 

Feel alive as you walk with a spring in your step for a brand new start!

春

养命酒配方采用天然药材，当中包括益母草：治头痛，解心烦。
让你无忧无虑，春风得意！

Spring

Leonuri Herba in Yomeishu helps to relieve headaches and eliminate anxiety. 

Enjoy the lightness of spring with no worries!

宁

釣樟是养命酒配方之一：医脚气，治霍乱。
让你消气平乱，自在安宁！

Peace

Linderae Umbellatae Ramus is one of the ingredients in Yomeishu, which is good for the skin and stomach. 

Feel your body at ease with peace in your heart.

和

养命酒以肉蓰蓉等14种药材酿成：润五脏，悦颜色。
让你内外调和， 笑口常开！

Harmony

Yomeishu comes with Cistancis Herba as one of its 14 natural ingredients. Improves body functions and complexion.

Smile from ear to ear as you feel your whole body function in perfect harmony!

安

养命酒14种天然药材之反鼻：解结气，除盅毒。
 
让你消患解疾，四季平安！

Safety

Yomeishu contains Agkistrodon Japonicae, which helps to regulate the body and eliminate toxins. 

Stay away from illnesses for a safe and healthy year ahead!

康

养命酒蕴含杜仲的补益： 补肝肾，强筋骨。
让你滋补强身，岁岁安康！

Health

Drink Yomeishu for the nutritional benefits of Caryophylli Flos. Good for the liver, kidneys, joints and bones.

Strengthen your body for a healthy year, every year!

庆

养命酒配方含芍药：和血脉，理中气。
让你一团和气，合家共庆！

Celebration

Yomeishu contains Paeoniae Radix for better blood flow and circulation.

Enjoy a smooth-flowing celebration, united in harmony!

丰

淫羊藿是酿制养命酒的14种药材之一：益气力，坚筋骨。
让你全力以赴，大唱丰收！

Abundance

Epimedii Herba is one of Yomeishu’s 14 natural herbs to help improve energy and strengthen the bones. 

Leap with joy into a year of abundance!

年

养命酒配方采用天然药材，当中包括红花：活血，润燥。
让你活力充沛，开心过年！

New Year

One of the natural ingredients in Yomeishu includes Carthami Flos, which improves blood flow and relieves body heat. 

Celebrate the New Year filled with vitality and exuberance!

吉祥福瑞旺新春 宁和安康庆丰年

养命酒结合14种珍贵药材，促进血液循环，让你健康更上一层楼；我们亦结合年初一至年十四的祝贺，祝你百尺竿头，更进一步！

Spring forth into a year of good health, good luck and good fortune!

Yomeishu with 14 natural ingredients, combines 14 days of greetings to wish you better health for a better life and may you achieve greater heights!