Fitness, goals and motivation
It's about the journey...
It's about the journey...
As a transition between versions 1.0 and 2.0, we conducted a Discovery phase where we synthesized the findings of our ongoing user research into an aspirational vision of how future users might experience the digital platform where hardware, software and online application converged.
We created three unique (qualitative) personas and imagined their individual perspectives on the total experience, from going out for a run to measuring the progress of their goals over time and exploring and interacting with their stats.
The User Journey set a metaphorical framework of design principles that ultimately translated into the actual navigation paradigm for the online application.
We created three unique (qualitative) personas and imagined their individual perspectives on the total experience, from going out for a run to measuring the progress of their goals over time and exploring and interacting with their stats.
The User Journey set a metaphorical framework of design principles that ultimately translated into the actual navigation paradigm for the online application.
