AUDI IS ME.
The Middle East is a region where tradition, innovation and love for family are of the utmost importance.
In celebration of these values, we created a campaign showcasing how the all-new Audi A7, A8 and Q8, have become an integral part of the region by becoming an integral part of people's lives.
THE BEGINNING
The story begins with the all-new Audi Q8, a versatile SUV with the elegance of a four-door luxury coupé. Teasers appeared on social media and on YouTube as pre-rolls.
AUDI Q8: THE JOURNEY
Films were also created to showcase each vehicle's unique features. The approach to these were more lighthearted; focusing on our main characters and the family dynamics.
AUDI A8: THE ARRIVAL
The second film showcased the true meaning of family. How distance, no matter how great, can never keep them apart. It featured the all-new Audi A8: The future of luxury, innovation and design.
AUDI A7: THE REUNION
The epic conclusion to the story. The all-new Audi A7 takes centre stage.
THE COMPLETE STORY – CINEMA/PRESS/EDM
Customers interested in Audi's premium range were mailed a brochure as well as the full story. This film was also screened during press events and in cinemas across the UAE.
