SEVENTY WEBSITE
Design of the responsive corporate website for Seventy, the newest hotel of Nuñez i Navarro in Barcelona.
The main goal was create a visual, modern and different website that reflected the brand’s look & feel and emphasized the key concepts behind the hotel: millennial generation, elegance and cosmopolitanism together with the slogan "Seventy as a House, not as a Hotel".
Based on two visual elements, a frame and a collage, which are presents in the brand, I have created a design system which supports all the website components like an inspirational moodboard.
The frame is partly created by the sticky navigation bar, which also provides a degree of personality to the site and highlights the menu and the booking sections.
The collage is created by mixing images with different sizes, text and highlights. These elements are always separated by a fixed amount of pixels, which creates a “fake” framing effect aligned with the brand’s look&feel. Notice the sliders, the galleries and the heading components.
The main difficulty of the project was that all the images had to be responsive because of SEO. It added a degree of complexity as we had to ensure fluidity between the responsive views while keeping the structure and look & feel of the site intact.
SEVENTY LANDING PAGE
Prior to designing the website I also worked with T4xi and Chârles Bcn on a Coming Soon Landing Page to announce the opening of the new hotel.
In order to communicate the identity and look&feel of the brand we created a large animated moodboard-collage, mixing texts and images that explain the features of the hotel with more inspirational photos in b/w.
