A reimagined identity for Jennifer Graham Ceramics that magnifies rhythm, tension and form.
Jennifer Graham makes contemporary ceramics, represented at design stores and galleries across Canada. The products are extremely memorable, with an organic, rhythmic form. This identity uses split and combined product visuals to create an interesting tension and magnify these forms. The monogram logo further reflects the products. A nature-inspired, evolving colour palette serves as a lively contrast to the ceramics.
The dynamics between delicate, textured lines (referencing textile fabric) and strong patterns, was another source of inspiration. Bold type treatments contrast with a limited use of copy to reinforce the underlying minimalism of the work. New forms and compositions emerge in this visual system that produce a unique approach to the identity of the company.
Project: Personal
Discipline: Brand identity—rebrand
Role: Design, art direction
Discipline: Brand identity—rebrand
Role: Design, art direction
