Scout Goods—a reimagined brand identity for a Toronto gift shop.
​​​​​​​
Scout Goods was born out of a visit to Scout, an independent gift shop in Toronto. Inspired by its vast and colourful product selection, the goal was to reimagine a brand and identity for Scout, that amplifies an exciting collection of lifestyle goods. It would be the go-to neighbourhood shop that appeals to a design-savvy, community-oriented consumer.

The product images come alive through the lens of a vibrant, kaleidoscope-inspired colour palette. They overlap and combine to create new colours and evolving compositions. The brand typeface creates a friendly and quirky vibe. The logo can be creatively changed for use in limited edition merchandise or social content through ongoing collaborations with local artists and designers. The result is a brand that stays fresh and connected to its community.

Project: Personal
Discipline: Brand identity—rebrand
Role: Design, art direction

Scout Goods
1
22
0
Published:

Scout Goods

A brand identity for Scout Goods—a Toronto gift shop, reimagined.
1
22
0
Published:
Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives