Salaris is a large shopping and entertainment center located in Salaryevo, New Moscow. By the opening of the mega mall, the agency, together with the client's team, created and launched a website with sections of shops, services, cinema, entertainments, interactive map and others.

The website became a reflection of the brand's communication strategy, which positions the mall as a shopping universe. Different behavior in navigating through the website levels and responsive animation of petals on the background create a sense of depth and immersion in the parts of a large universe.

A special approach was applied to the development of the mobile version of the website, as majority of the traffic falls on these platforms. The structure and content of each section were adapted for mobile screens, navigation and map were redesigned for convenient use of the website on the go.

While working on the website, the agency proposed updating the brand's digital identity: a new version of the sign, a set of icons and a more expressive font.

Bubbles, as an element of space design, were supplemented by text messages and key visuals, became more effective and were widely used in communication: on the website, interactive displays, in a mobile app and on social networks.