Packaging design system
Smena is a drugs brand of pharmaceutical holding Alvils in the Russian market. Our task was to create a brand identity broadcasted through the packaging system of various generic drugs.
The basis of the identity is the display font we created, which is used to design the ATC code on the packaging of the drugs. The code helps the buyer find the exact medicine he needs. The idea to use the code classifier appeared during work and communication with client's specialists and then was reflected in the visual system that we created.
The font system of codes has become the main tool in the visual communication of the brand and the formation of a recognizable identity of the drug on the shelves of pharmacies among other drugs.