saab and nespresso
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    A strategic design project in collaboration with Saab Motors. The primary goal of this project is to develop a vehicle by using a non automotive … Read More
    A strategic design project in collaboration with Saab Motors. The primary goal of this project is to develop a vehicle by using a non automotive brand and their methods of success as inspiration. The chosen sub brand is Nespresso. Read Less
    Published:
Saab and Nespresso
A collaborative design project with Saab Cars
A strategic design project in collaboration with Saab Motors. The primary goal of this project is to develop a vehicle through product placement and by using a non automotive brand and their methods of success as inspiration. Spyker’s decision to purchase Saab has opened a new chapter to
redefine itself. This redefinition is the premises of this project. The chosen sub brand is Nespresso.

Nespresso is a revolutionary lifestyle product which brings the coffee shop lifestyle into the comforts of your own home. Clever solutions,sophisticated fun, innovation, and diversity...