El pueblo concreto. A people’s spirit, in matter. Just like a journey, an old memory, a satellite tower. Bright, lively colors. Lived-in surfaces.
Exaggerations and contrasts.
But no more borders, no more flags. Mexico’s a state of mind, part of our lives. A piece of us.
Archè oversaw the creative direction and took care of the production of all materials: art direction, 3D rendering, post-production, photography, videomaking, graphic design and copywriting.
An important project that allowed us to make use of our knowledge and research in the latest trends of architecture and interior design to create ideal but lived-in urban settings.
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