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上海好米畈电子商务有限公司是一家专注于种植、甄选全国优质大米的新兴互联网公司。好米畈以一碗米饭为起点，用智慧共享的方式，盘活大量乡村优质土地，链接城市和农村，同时传达「从一粒米开始发现身边的幸福瞬间」 的热爱生活的积极态度。旗下产品包括，母婴系列：宝宝胚芽米、宝宝粥米、婴幼儿营养面条、胚芽米面；功能米系列：糙米、胚芽米、富硒米、杂粮系列；精品米系列：崇明大米、五常大米、兴化大米、海伦大米；家庭装系列（一块田）：崇明鲜为、苏北软香米、五常稻花香米、胚芽米。
好米畈的创始人是影视明星伊能静和曾任环球雅思集团副总裁的宋银杰。好米畈不是一群大米的贩卖者，而是一群从「一碗饭」开始，认真生活的倡导者，带领你细心品味生活中每一个闪着光的幸福瞬间。
好米畈走访全国各大水稻种植基地，寻找优质的水土资源，结识每一位用心种植的农人，融合农人们的种植哲学与好米畈的种植标准，严格把控水稻加工生产各项流程，坚持守护每一寸珍贵的耕地资源，带领更多年轻人复兴美丽乡村。好米畈传递给食者的，不仅是各地具有不同风味的一碗饭，还有蕴含其中的关于「幸福」的解答。
我们以略带拙气的插画和轻松的手写字体作为包装设计的设计主体，以种植者个人、家庭、村落等作为创作单元，编织出轻松、直接、在地化的品牌形象。用轻松怡人的方式拉近农产品和消费者的心理距离。
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设计总监：张烁
设计师：张来、邹景裕
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Shanghai Hope Rice E-commerce Co., Ltd. is an emerging Internet company which is concentrated on planting and carefully screening the rice with high quality all over the nation. Regarding a bowl of qualified rice as the starting point, Hope Rice has revitalized considerable lands with high quality in the rural area and connected cities with villages in the manner of smart sharing. Meanwhile, it also delivers the positive attitude toward life enthusiasm titled as “finding out the happy moment by your side with a grain of rice”. In terms of the products affiliated to the company, they mainly include mother&baby series: germ rice for babies, porridge rice for babies, nutritious noodles for babies and germ rice and flour; functional rice series: brown rice, germ rice, selenium-rich rice, coarse cereals series; boutique rice series: Chongming rice, Wuchang rice, Xinghua rice and Helen rice; family series (Yikuaitian): Chongming Xianwei, Subei Soft&fragrant rice, Wuchang fragrant flower rice, germ rice.
When it comes to the founders of Hope Rice, they are Yi Nengjing who is the famous film&TV star, Song Yinjie who ever served as the vice president of Global IELTS Group. The employees in Hope Rice are not a group of rice sellers, but those who advocate the delicate life by starting from “a bowl of rice”, furthermore, they also take you to taste every happy moment shining brightly in life.
After visiting and exploring the various rice planting bases in China, Hope Rice is committed to seeking the water and soil resources of high quality and getting acquainted with each farmer making great efforts in planting. Afterwards, it is able to strictly control and manage each process ranging from processing to production of rice in this regard by integrating the planting philosophy of farmers, as well as the planting standards of Hope Rice. By safeguarding each inch of valuable farmland resource, it brings the renewed and beautiful rural area for more young people. Hope Rice not only provides the eaters with the bowl of rice of different flavors in different places, but also offers the answer to “happiness”.
We have weaved the brand image with relaxing, direct and localized features by regarding the illustrations which are clumsy to some extent and relaxing handwritten fonts as the main body of packaging design, the creations based on the individual planter, families, villages and so on as the creative units. Finally, the psychological distance between agricultural products and consumers is hereby shortened in a free and palatable way.
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Design director: Zhang Shuo
Designers: Zhang Lai, Zou Jingyu-
