22 Bishopsgate AXA IM
22 Bishopsgate is the tallest (278 meters, 62 stories)skyscraper in the City of London, at the heart of the financial district. It has been designed by PLP Architecturefor AXA IM and Lipton Rogers Developments. The building is a "Vertical Village" of 1.3 mil. sq ft of space, built to support the 12,000 inhabitants working there. As such, it houses a fresh food market, innovation hub, gym, wellbeing retreat and spa, curated "art walk", business club, bike park, destination restaurant, as well as London’s highest free public viewing gallery. All such integrated amenities and social spaces (in total ca. 200,000 sq ft) are designed to create an inspiring, healthy and energising workspace.
We delivered 13 images in total over the period of ca. 5 months. Every image began with discussing and aligning on the creative brief with AXA IM and SY, based on which we took forth two or three possible stories (sketches) for each image. Internally we have worked in teams of 4-5 people for each image, with the teams jointly coming up with the different stories. After the most fitting story was selected, one artist proceeded with the image until the final result, with feedback from AXA IM and SY at each important milestone. To save Client's time, majority of the feedback and design discussions took place online, with the support of WtR's various digital tools. Personal meetings were organized in connection to the few major project milestones.
THE EXTERIOR & THE CLUB
THE VIEWING GALLERY