Codorniu Non Plus Ultra
Promotional pack
Promotional pack
Brief: The relaunch of the product has to be followed with a sign of diferentiation / The pack should singularise the product in front of the competitors /It must include a 'present' for the costumer / The aim is to make the pack work as a loyal agent / The pack is not just a transport system.
Concept: Easy to carry + second use
Although in catalonia cava is widely consumed during the year, it has a conotation as the celebrations drink.
The main concept is to try to change this idea, and make it a casual drink for any meeting with your family and/or friends.
Not just for the ones that usualy drink it, trying to atract new 'young consumers' that can afford the price but just drink cava in celebrations.
To find the core of the concept an exhaustive research of the times and ocasions of cava consuming was done. In this way it can answer a real and practical need.
Finally the idea has been to do an ice bucket pack. Economic and enviromentaly friendly.
The result is a pack that facilitates the consume of cava cold, at the right temperature. Now you can bring a bottle of cava to a dinner or party without worry about to cool it in advance or waiting long time to drink it.
Finally the idea has been to do an ice bucket pack. Economic and enviromentaly friendly.
The result is a pack that facilitates the consume of cava cold, at the right temperature. Now you can bring a bottle of cava to a dinner or party without worry about to cool it in advance or waiting long time to drink it.
For any ocasion, at any time. The 'gift' included is a cap to seal the bottle to keep it sparkling for the next day.
