Mother's Day
Integrated Marketing Campaign
Campaign Overview: This was LifeSeasons' first attempt at an integrated marketing campaign which attempted to unite both the retail sales team and E-commerce marketing team. We worked with a small budget and relied on our limited in-house photography to push this campaign out. The campaign included an email drip campaign, newsletter feature, in-store signage, social media ads, organic social posts, a direct mailer piece and a website banner.
Paid Media
Two types of ads, static and video, ran for 3 weeks on Facebook and Instagram.
Paid Media Outcomes:
Each ad ran for 3 weeks.Our audience responded better to video ads over static. Due to the volume of landing page views, we determine that the messaging was strong. Overall 1,866 went to the LifeSeasons “best sell” product page.
Losses: Our check-out experience negatively impacted our conversion rate.
Organic Social Support
2 stories and 2 posts were published in support of the Mother's Day sale.
Story #1
Story #2
Post #1
Post #2
Email Campaign
The list size was 3,176 with a 95% successful delivery rate.
Email #1
15% Off for Mom (Introduction - April 23rd)
Metrics:
Open rate: 20.1%
Click Rate: 1.5%
Email #2
Psst!…Did You Get Your 15% Off? (Follow-Up - May 2nd)
Metrics:
Open rate: 16.3%
Click Rate: 1.3%
Email #3
15% Off Sale—Extended 24 Hours! (Last Change Email - May 12th)
Metrics:
Open rate: 13.3%
Click Rate: 1.1%
Newsletter Feature
The sale was featured at the bottom of the monthly newsletter.
Metrics:
According to the heat map 67% of clicks were shopping the sale.
