CLIENT: NAF NAF Italia, french fashion brand present in Italy for over 40 years.

PROJECT: Social Media Management

AGENCY: bbrand

PERIOD: 08/2018 - 08/2019

BRIEF: Manage the instagram page of the brand by creating content (visual and copy) for a coherent feed aimed at a target between 18 and 30 years.

The activities in which I have been involved are:
- planning the strategy, tone of voice and editorial calendar
- shootings  organization and art direction (cast of models, location and team, moodboard creation, shooting coordination and post production assistance)
- video and graphic design for social and histories posts
- hashtag research
- paid instagram campaigns