We created the brand anthem for a new functional foods brand, Hustle. Vibrant layers or richness spanning different cultures, backgrounds and people make up the core of what Hustle is. The brand is fun, energetic and cool and speaks to the everyday person doing their thing, following their dreams, and getting their hustle on. They are the Movers, the shakers, the dreamers and the believers. This is Hustle.
Art Direction & Design | Chris Savides
Animation | Kyle Lutchman
Editor | Carla Bekker