A basic brand guide project for 'Some More'
The Client
'Some More' Foods is a name to reckon with in terms of Organic Nutrition and Tradition. It is a registered company (2013) that began as an initiative to use high-quality organic ingredients. Traditional methods of processing are used to deliver supplementary nutritional products.
Project Objective
To put together a new brand image. The brand had no clear definitive guidelines in place with regards to Typography, Color or Design. The primary objective of this project was to put in place a set of rules and guidelines so that the brand could better engage with their right target group.
Process
'Discovery' - Understanding how the client would like their brand to be perceived by their ideal customer by brainstorming their key brand attributes that need to be brought out via the new look & feel.
Based on what attributes the client would like to highlight, more attention is given to ensure the kind of illustrative, color schemes and typography to be used, does justice to the brand objective.
