Electronics for Life
In 2019, we are again staging the brand promise "A Better Life, A Better World" for Panasonic at IFA 2019. This year's focus lies on emotional product features that are strongly image-oriented.
The product presentation blends almost theatrically into the dark room. Large-format communication surfaces develop, graphically and emotionally, luminosity for the products.
The individual areas address the visitors either emotionally or technically convincingly in a target group-specific way. The original Batman Tumbler from Christopher Nolan's "The Dark Knight" series attracts visitors' attention. The promise of the Panasonic brand "Hollywood to your Home" can be experienced by everyone here.
The entire production is embedded in abstract sports motifs. They show Panasonic's close relationship to the Olympic Games, for which Panasonic is a strong partner in the field of technical equipment and which will take place in Tokyo next year. Live product presentations round off the presentation and turn the entire Panasonic brand world into a lasting experience.
