RENE Store project

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WORK: Store design and equipment develop, planning solution, interior and image zones design ideas
SOFT: 3Ds Max, Revit, Corona, ZBrush, Marvelous Designer, Photoshop, Illustrator.
DATES: June – July 2019

TEAM: wellwall.agency

RENE is an existing women's shoe store located on the first floor of the Grand Canyon mall in St. Petersburg. The agency's tasks included its renovation taking into account current trends and the existing target audience, while preserving the general mood and concept.

Much attention is paid to the central section with supporting columns. The idea is to create an element of the interior that will attract attention, make the store recognizable. At the same time, it was important to preserve the ability to view the hall through. The solution was a design that sent lines to the shape of a treble clef. They tried to lighten the massive enough element due to the used thin wooden battens and thin metal shelves. This solution, in comparison with the previous construct, allowed to significantly increase the store capacity in the central part.

The main central element dictated the style and mood for other decorative interior items in the store.

The continuity of the store's past design was maintained through the use of thin metal elements and equipment from metal pipes with a small cross section in the design.