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    Branding an ice cream that is both healthy and indulgent.
The brief was to brand a new ice cream which is both indulgent and healthy for you, using unique ingredients from Brazil. 
My concept was the approach that if the ice cream is both indulgent and healthy, it must have been made in a clever way and so I looked at the graphic language asscociated with the science of ice cream. The pattern applied to the packaging is based on the molecular structure of ice. By tasting the ice cream you have your very own Eureka moment.