Bosch Cookit Worldpremiere
This movie was shown at one of the biggest tech fairs in europe, the "Internationale Funkausstellung 2019" in Berlin.
It was playing as a constant loop at the exhibition booth of Bosch to support the release of the new Bosch Cookit Food Processor. It was specially tailored to the booths characteristics. A copy of the product was standing closely in front of the screen. In order to support this we decided to work mainly with central perspectives and mirroring.
To underline the home-cooking character of the Cookit even more we aimed to show it not only in a super clean studio environment but also in a warm cosy kitchen surrounding with herbs and all kinds of real kitchen supplies.
On set
All shots containing food were planned as highspeed sequences and were shot on a Phantom Miro. This camera allowed us to capture up to 1500 frames per second, which resulted in stunning pictures.
Due to the wider format and the mirroring of the final movie, we were filming all shots in portrait format to have maximum editing possibilities in the end.
Credits
Client: Avantgarde
Production Client-side: Marijo Sanje
Creative Direction & Production: Lydia Schulze, Christoph Hartmann
Art Direction & Concept: Christoph Ott
Creative Direction & Production: Lydia Schulze, Christoph Hartmann
Art Direction & Concept: Christoph Ott
3D-Artists: Christoph Ott, Daniel Lepik, Stephan Wachtberger
Director of Photography: Julia Weingarten
Camera Assistant: Mareike Böttcher Renner
Gaffer: Stefan Birnbaum
Gaffer: Stefan Birnbaum
Best Boy: Mantas Jockus
Set Design: Friederike Sell
Food Stylist: Martin Kühnel
Data Wrangler: Michael Auerswald
Direction: Christoph Ott
Color Grading: Christian KröhlCompositing & Editing: Christoph Ott, Daniel Lepik, Stephan Wachtberger
Sound Design: Kai von Glasow
Sound Design: Kai von Glasow
