Honda e This is not a prototype campaign
Introducing our elegantly subtle campaign for the Honda e as they turn up the heat for their big reveal of the production model this summer. In collaboration with Sid Lee Paris and Benedict Redgrove, we created a collection of animations alongside large format visuals to launch their latest EV developments to market. The macro animations, created using CG lights projected onto a 3D model, offer a glimpse of what’s in-store for the future at Honda. Compact and nimble the Honda e was designed with the city in mind.