CORONA SHOWCASE 2019
As Corona’s in-house bathroom and kitchen design team we wanted to compile our work of the last 2 years in a promotional video of the products we’ve designed, where the communication proposal highlighted the design details of the pieces, their materials and compatibility between families of products, connecting each one with fluidly and dynamism.
Corona is a brand that has become an icon within the homes of Latin American families, speaking to the local consumer offering solutions for bathrooms and kitchens to improve these spaces and, consequently, improve the consumer´s home. 5 years ago, the brand decided to renew its portfolio under the premise of creating product families, aiming to accentuate their design value. Since then we have overseen the design of a series of products that understand the context and the audience to which they are directed, following the aesthetic premises of the brand
The result is an audiovisual piece that presents the brand's new portfolio in a dynamic way. It follows a journey around different product families, starting from a sober color palette towards a more vibrant one, which allude to the concept of each of these products. The different scenarios were essential to liven up the video, highlighting the versatility of each product as the main character in each scene. To do so, small cuts highlight the different design details in a clean and continuous way, emphasizing the quality and harmony of its materials and finishes.
Corona Showcase 2019
B&C Design team
Creative direction & Edition: Daniela Guerrero