DBS BERLIN
IDENTITY AUDIT AND REFRESH FOR A CONFUSED BRAND
I helped this Berlin-based further education facility consolidate their brand and stand out from the crowd of dark and moody production schools. They offer degrees in Film and Music, and had a multitude of different logos and names in use, leading to the confusion which required ordering and a brand in need of a bright refresh.
SCOPE: IDENTITY AUDIT, BRAND IDENTITY REFRESH, IDENTITY GUIDELINES
