As it is the case for school districts across Texas, Royal Independent School District needed to conduct a bond election in order to secure funding to build its new education facilities.

This school district moved to conduct its election just a matter of weeks prior to the deadline to call its election, leaving a very short timeline to concept, design, and create messaging for the site.

Research was conducted, including stakeholder discussions, demographic studies, and moodboards.

The content structure, design, and messaging were decided upon based on the result of project research. Further, in order to facilitate the nature of these bond projects, Squarespace was chosen as the platform. This would enable project members outside of marketing to make quick, on-the-spot edits as information changes constantly in this field.

Sample Digital Collateral