National Parks Conservation Association (NPCA) Messaging Campaign
(Bus Shelter Poster)
This project involved an extensive online search of the Library of Congress archives to find just the right image from a century ago of a family enjoying our national parks. The winning image was of a couple enjoying the day in Yosemite National Park. The next step was to find a similar image of another family enjoying the same park with the same view in current day. The final result is a simple, but effective, campaign, with side-by-side images stating the obvious … that Americans love their national parks and we need to protect them for generations to come.