Kelley Albert's profile

NPCA Bus Shelter Poster

National Parks Conservation Association (NPCA) Messaging Campaign 
(Bus Shelter Poster)

This project involved an extensive online search of the Library of Congress archives to find just the right image from a century ago of a family enjoying our national parks. The winning image was of a couple enjoying the day in Yosemite National Park. The next step was to find a similar image of another family enjoying the same park with the same view in current day. The final result is a simple, but effective, campaign, with side-by-side images stating the obvious  … that Americans love their national parks and we need to protect them for generations to come.
NPCA Bus Shelter Poster
Published:

NPCA Bus Shelter Poster

Messaging Campaign (Bus Shelter Poster) for the National Parks Conservation Association

Published:

Creative Fields