About the project
"Design nazi" is a project of "School of visual communication", performed to unite the community of designers based on the ideas of qualitative transformations in the design industry and the socio-cultural environment.
The mission of the "School of visual communication" is to educate a new formation of designers. "Design nazi" is a new community that aims to share the ideas and values of the School. Design nazi are the people willing to improve the visual culture in Ukraine and make their contribution to the formation of the modern Ukrainian design.
The main basic document of the project is the SVC manifesto
The main goal is to develop a logo and elements of identity that would reflect the project idea.
The logo is based on the silhouette of a stationery knife - as a tool of graphic designer that cuts off all the excess.
Fragments of letters become graphic elements of identity.
Quotes from the SVC manifesto are used in a series of posters.