In October 2018, I went to Olympia London to present Oddcats! at Brand Licensing Europe 2018. I won the License This! competition in the Character and Animation category and returned to exhibit with my own stand at the event this year. I designed the stand to best convey the brand's values and potential for licensing.
Within the limitations of a shell scheme stand, I maximised the bright and cheerful nature of the designs by focusing on one design per panel, choosing a floor colour within the colour palette and using illustrations on boxes within the display. Furniture was carefully selected to compliment the brand aesthetic and I showcased my designs on a number of product mock-ups.
Brand Licensing Europe was held at ExCeL London from 1-3 October 2019. Brand Licensing Europe is an major annual European licensing and brand event dedicated to deal-making, networking and trend spotting.
For licensing enquiries, please get in touch at oddcats@zaraillustrates.com.
© Zara Picken 2019 www.oddcatsworld.com
I also created pin badges to give away to visitors. The backing cards featured the website address so that people could easily find more information and images. There were two versions of the pins - printed acrylic and enamel, with a limited edition of 100 of each. Both versions proved equally popular, with all pins being distributed by the end of the three day event.
