VIVO V12: PERFECT SHOT
These days, technology has been enabling our lives in many ways.
It helps us go further than we ever could redefines our definition of beauty, and widens our perspectives beyond horizons.
With VIVO 12 triple lens, these 3 powerful lenses are great on their own, but reach a higher potential when their individual capabilities are brought together by AI, to create a perfect experience on the V12 that transcends each individual feature.
Working perfectly together in any situation, so you can count on the V12 to give you...
TRIPLE LENS AI REAR CAMERA PERFECT SHOT.
<Telephoto Lens • Enhance Every Detail>
<RGB Lens • Widen Every View>
<Wide-Angle Lens • Beautify Every Shot>
\\ Selfie Camera KV • Outdoor & Retail
In stores, we set up rows of V12s beside each other, to form a gigantic screen that boasts our notch-less Ultra FullView Display,
and the brilliant colours of the V12.
Each footage is a shot that is taken with the V12. Customers can play with each phone on the wall and make their own montage of images.
\\ Global TVC
\\ Celebrity KV & TVC
\\ Launch Teaser
On social, we tease the anticipated release of the V12 by drawing attention some of its new features, like the Triple-Lens AI Rear Camera,
and the Elevating Front Camera.
\\ Social Activation
WHAT DOES ‘PERFECT SHOT’ MEAN TO YOU?
After our campaign launch, we create a social media contest to get users talking about our new V12, by asking them to create their own ‘Perfect Shot’ combinations, using their own smartphones.
Creative submissions stand a chance to walk away with their very own V12!
This contest also happens at an on-ground event, letting users have a hands-on experience with the V12.
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Client: VIVO APAC
Agency: DDB Singapore
Creative Director: Thomas Yang
Art Director: Liu Jiayi, Yuan Jia
Copywriter: Matthew Ho
