Elk’s Lager Ale is a beer brand I created in my freshmen year of college in 2014. The coursework required students to design packaging for a brand or product they create. I decided to go for a rustic, cabin, lumberjack aesthetic, because beer is a staple drink for unwinding and loosening up after a hard day’s work. I made the logo, a mascot (lumberjack), made the beer out of an empty six pack and printed the packaging for it.