The goal for this project was to rebrand an eco-freindly company called Ecopet. The concept was to create a look that was light-hearted and fun, but also carry an important message: with so many pets in the U.S., pet owners should be aware of the products they're buying and their effect on the environment. The project includes redesigning their old logo, creating a system of business cards, letterhead, envelope, promotional item, packaging and brochure design.
System as a whole
Promotional business cards included an attached sample product that can be torn and used separately.
Business card, eco-friendly cat toy packaging and product brochure.
Brochure: tells the company mission, facts about pet product waste and information on some of their eco-friendly products.