ARCHIVE AGENCY was commissioned to concept, design, and construct a custom brand identity for the Kids Of Immigrants x Nike Joyride 5k event in Los Angeles. Kids Of Immigrants is a leading apparel brand based in Los Angeles with a desire to spread LOVE, empower the community, and spark creativity to change the world.
Nike Joyride joins Nike Air and Nike React as the latest proprietary innovation within the company's diverse array of cushioning platforms. Joyride is engineered to help keep legs fresh by delivering a personalized underfoot experience with great impact absorption in a surprisingly light, energy-returning package.
Client: NIKE x Kids of Immigrants
Agency: ARCHIVE AGENCY
Creative Director: Jeremiah Gardner
Director of Photography: David Camarena
Graphic Designer: Isabella Anderson
Editor: Dideoluwa Habib
Photography: c/o Nike