CONCEPT
(Call for tenders won!)

ITA/
Si basa sui ritratti fotografici realizzati da OLIVIERO TOSCANI per la campagna pubblicitaria del brand, rielaborati in chiave ironica creando opere volutamente ispirate alla POP & Street art. Da Wharol a Hirst, da Banksy a Obey passando per Jr, attraverso dipinti, serigrafie, istallazioni e proiezioni, il fruitore verrà accompagnato in maniera creativa ed ironica alla scoperta dei 30 anni di attività del marchio. caratterizzando il racconto con il concept narrativo del company profile precedentemente sviluppato. (La striscia  del marchio come elemento narrante, facendola diventare “la linea aziendale” sulla quale raccontare in “punti fondamentali” la storia del brand) 


ENG/
It is based on the OLIVIERO TOSCANI'S photographic portraits made for the advertising campaign, reworked in an ironic key, and creating works deliberately inspired by POP & Street art. From Wharol to Hirst, from Banksy to Obey via JR, through paintings, screen prints, installations and projections. The user will be accompanied in a creative and ironic way to discover the 30 years of activity of the brand. characterizing the story with the narrative concept of the previously developed company profile. (the strip of the brand as a narrative element, making it become "the company line" on which to tell the story of the brand in fundamental points)


I N T E R I O R  D E S I G N 



C A N V A S



A R T  W O R K



V I D E O  S T O R Y​​​​​​​



PR  E V E N T 


ITA/
Bimbi Original ha ufficializzato il debutto a Pitti Bimbo 80 di Original Marines. L’evento, presentato dall’attrice ALESSANDRA MASTRONARDI, ha permesso a quattro bambini, fra cui la modella bambina più bella del mondo KRISTINA PIMENOVA, di essere stylist per un giorno e comporre outfit in base ai lori gusti, scegliendo fra gli abiti della nuova proposta Autunno-Inverno 2015/16 del brand.

ENG/
Bimbi Original has officially announced its debut at Pitti Bimbo 80 of Original Marines. The event, presented by the actress ALESSANDRA MASTRONARDI, allowed four children, including the world's most beautiful Baby Model KRISTINA PIMENOVA, to be a stylist for a day and compose outfits according to their tastes, choosing among the clothes of the new 2015/16 Autumn-Winter proposal of the brand.




 P R O J E C T   E L E M E N T S 

F R O N T   S H O W R O O M


C O R P O R A T E


Cliente
Imap Export Spa

Brand
Original Marines

Anno
2015 January

Lavoro
Call for tenders (won!)

Idea & progettazione evento 80°Pitti Immagine Bimbo
  Interior design
  Corporate identity 
  PR Event
   Engagement activity
   Gadgets
   Catering & Hostess

Team

Executive Creative Director / graphic design / Visual Art / Illustration & painting
Giuseppe Vita

Project manager
Elis Quatrano  (Client Supervisor)
Maria Vittoria Lonardo

Account 
Anna Catapano

Interactive area
NOIDEA

Video
Roberto Di Costanzo
Dalila Milizia



G R A Z I E  C I A O !
info@nauornever.com
Original Pitti
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Original Pitti

PITTI showroom Concept It is based on the photographic portraits made by OLIVIERO TOSCANI for the advertising campaign, reworking the shots, and Read More
5
43
0
Published: