Unas | Identidade Visual
| 2018
Desafio
Com o objetivo de expandir a energia fotovoltaica nas universidades, surge o projeto Unas. A energia fotovoltaica é a energia mais limpa, ecológica e abundante na qual o gerador é o sol. Todo esse conceito sustentável e prático dessa fonte de energia tinha que ser expressado na Identidade Visual do projeto, fortalecendo o manifesto principal da marca que é: Tornar comum o uso da energia fotovoltaica, reduzindo custos e protegendo o planeta.
Proposta
Os principais conceitos trabalhados na identidade foram: os painéis de energia, o girassol e a tecnologia. Os painéis são o objeto direto e central do fornecimento da energia. Já o girassol entra como elemento natural que se nutre a partir dos raios do sol (assim como os painéis do projeto, que se abastecem com a energia solar). A tecnologia transmitida é a base de tudo, pois através dela foi possível desenvolver um meio para se obter esse tipo de energia e ao mesmo tempo economizar e poupar o planeta. O símbolo é o girassol tecnológico.
Challenge
With the objective of expanding photovoltaic energy in universities, comes the Unas project. Photovoltaic energy is the cleanest, greenest and most abundant energy in which the generator is the sun. All this sustainable and practical concept of this energy source had to be expressed in the project's Visual Identity, strengthening the brand's main manifesto: Making photovoltaic energy common, reducing costs and protecting the planet.
With the objective of expanding photovoltaic energy in universities, comes the Unas project. Photovoltaic energy is the cleanest, greenest and most abundant energy in which the generator is the sun. All this sustainable and practical concept of this energy source had to be expressed in the project's Visual Identity, strengthening the brand's main manifesto: Making photovoltaic energy common, reducing costs and protecting the planet.
Proposal
The main concepts worked on identity were: energy panels, sunflower and technology. Panels are the direct and central object of energy supply. Sunflower, on the other hand, enters as a natural element that nourishes itself from the sun's rays (as well as the project's panels, which are supplied with solar energy). The transmitted technology is the basis of everything, because through it was possible to develop a means to obtain this type of energy and at the same time save and save the planet. The symbol is the technological sunflower.
The main concepts worked on identity were: energy panels, sunflower and technology. Panels are the direct and central object of energy supply. Sunflower, on the other hand, enters as a natural element that nourishes itself from the sun's rays (as well as the project's panels, which are supplied with solar energy). The transmitted technology is the basis of everything, because through it was possible to develop a means to obtain this type of energy and at the same time save and save the planet. The symbol is the technological sunflower.
