The CONNECT Foundation is a nonprofit education foundation run by NAVER.
We aim to lead education innovation by providing new educational models and platforms different from traditional courses.
CONNECT provides free education software for primary and secondary students to adults,
and offers training in the IT field to develop and grow on-site talent.
We developed the CONNECT Foundation’s visual identity by focusing on the keywords change and growth.
The weight/width (choose one) of each letter in our logo was chosen to create a dynamic typeface that is alive and changing.
Through sequential arrangement of font weight, our foundation's core values—continued learning and consecration, open education opportunities for all, and connecting life with education—are effectively expressed.
CONNECT FOUNDATION Brand identity
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Project Owner: NAVER / CONNECT FOUNDATION
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NAVER Branding Studio
Design direction : Wonjin Oh
Designer : Junsu Kim, Sejin Noh
