La Pépinière d'éveil
Brand Identity System
The Overview
La Pépinière D’éveil is a school where kids are actors of their own development. They learn differently: in an empathic, curious, healthy, kindness way. Based in Casablanca, in Morocco, the school welcomes children from 6 months to 3 and a half years old, offering them a reassuring and stimulating living space conducive to development and where everyone’s rhythm is respected. The founders asked us to create a visual and verbal identity that reflected their unique essence.
The Approach
The goal is to create a visual identity system that is inspiring, multifunctional, and express the shapes that speak to kids and parents. The logo is built by a lot of pieces inspired by the values and the different activities of the school, its axes: mindfulness, autonomy, curiosity, maturity and flourishing the children. Together, they turn into a new language that connects with its philosophy, values, methodology, and daily work. Letter and icon fusion into one: The logo contains a lot of details and colors that bring joyfulness and invite you to take a pause and stay focus to discover the meaning of each piece. This new language goes beyond the logo. It’s now an entire iconography. Symbols that play, dialogue, and form a bond with everyone from kids to parents. This is how La Pépinière D’éveil speaks.
Thank You !
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