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About

About

A Research Project on India's cultures, sports, innovations & design. Colour Exploration focus.
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IN.DE is a Research Project for French sporting goods retailer Oxylane (Decathlon) based in Lille, France. 
An alternative sport’s portrait exploring culture, innovation, design and creativity. 2010.
The details of the project remain confidential.
 
The COLOUR RESEARCH aims to capture the colours and essence of India.
Monochrome - Skin&Bindis - Natural Extraction - Typography - Aroma Box.
 
 
 
Monochrome Boards: identify Indian tones and textures by monochrome compositions.
 
 
Skin & Bindis: celebrate the richness of the Indian skin diversity by a colour approach.
 
 
Natural Extraction: Experiment with foods, plants and pigments to extract a natural range.
 
 
Typescript: lettering, handscript and street art from a colour point of view.
 
 
Aroma box: Capture twenty three selected essence in a box to mix the senses and stimulate the perception.
 
 
Duration : May - July 2010
Locations : Pune & Mumbai, India
Company: Oxylane Group (Decathlon)
 
Project & Research Manager : 
Elisa Padrón Olivé, Trends Designer, Oxylane Innovation Hub
 
Student Reseach Team : 
Aakash Dewan, Achile Biteau, Arushi Aggarwal, Prianjali Kapur, Rachana Kakade
 
Research Directors:
Arnault Gournac, Advanced Design Manager, Oxylane
Vincent Leenhardt, Innovation Director, Oxylane