Fluffy. Is a brand of hypoallergenic household chemicals based on natural ingredients.
Challenge. To develop a logo and identity that would reflect softness, tenderness and care. Don't focus on the fact this
is household chemicals.
Solution. Logo reflects the sense of the brand through a soft and round shape. All identity is built on visual purity which manifests itself through colors, fonts and shapes.
Colors. There were selected three main colors. They are pleasing human eyes and have associations with purity and naturalness. Each color corresponds to a certain product line of the brand: detergents for washing the kitchen, caring for clothes and cleaning surfaces.
Fonts. There are two fonts: main and additional. They work well together.
