IN.DE is a Research Project for French sporting goods retailer Oxylane (Decathlon) based in Lille, France.
An alternative sport’s portrait exploring culture, innovation, design and creativity. 2010.
The research team developed a number of tools to maximise the creative output. Specialized methods ensured inspiring outcomes. From interviewing professionals and specialists to visiting homes of the general public to photographic series for documentations. From ideating through collages to experimenting with colours to testing local practices to collecting smells and objects. The team was able to return with a multi sensorial experience toolkit. The details of the project remain confidential.
street usage tests
home visits and interviews
feet traces & shapes
chromatic life captures
brainstorming& prototyping workshops
Duration : May - July 2010
Locations : Pune & Mumbai, India
Company: Oxylane Group (Decathlon)
Project & Research Manager :
Elisa Padrón Olivé, Trends Designer, Oxylane Innovation Hub
Student Reseach Team :
Aakash Dewan, Achile Biteau, Arushi Aggarwal, Prianjali Kapur, Rachana Kakade
Arnault Gournac, Advanced Design Manager, Oxylane
Vincent Leenhardt, Innovation Director, Oxylane