Creating a concept for the new Easy Mixers brand, which prepares cocktail bases and premixers to facilitate the preparation of cocktails and their transfer to the packaging.
Its promoters, referents in the world of cocktails want to innovate with a disruptive product that professionalizes and standardizes the service taking advantage of the growth and new trends of the sector.
Get to be identified at the point of sale, that the product has a pedagogical nature as there is nothing similar in the market and have to instruct in its use.
The intervention of TSMGO has managed to transfer this philosophy to a brand identity and strategy that allow Easy Mixers to exploit its full potential. Easy-Mixers is a nod to the origins of the cocktail, a way to review the love for classic cocktails.