shauneez Rigney's profile

MSF Doctors without borders: Radio + Billboard copy

The concept:
The radio scripts consider the narrator to be an MSF doctor who is the voice that pieces everything together. The scripts forms a contrast between the different point of views; how the patient views their quality of life and health care as a norm and how the voice of reason puts it into perspective. The technique transports listeners in and out of the situation.

MSF/Doctors without Borders is a team of dedicated doctors around the world who save lives in operating rooms situated in the most war-, poverty-, and disease stricken countries. The client wanted to launch a campaign to make the public aware of the work MSF does in South Africa. Copy and conceptualized by me as well as Radio to follow.
MSF Doctors without borders: Radio + Billboard copy
Published:

Owner

MSF Doctors without borders: Radio + Billboard copy

Published:

Creative Fields