All In Studios
Brand Concepts | Wall Graphics
Millennials are thought to be loyal to brands because of what they stand for. Therefore, they reject visual gimmickry (traditional logos, fonts, colors, and imagery) and instead look at a brand’s authenticity, values, and integrity. All In Studios is a conceptual idea for the old Astro Movie Theater in Clemson, South Carolina — hence the tiger logo. This is a modern and trendy design for this historic, but outdated space. As part of this conceptual design, I created the logo, brand standards, and mockups for the exterior signage, wall graphics, and poster art.
