Dog Eat Dog
The graduate book needed to be a fresh take on the subject and not just ‘a run of the mill’ degree show catalogue. The name ‘Dog Eat Dog’ reflects the nature of the industry that students will be venturing into when they leave. A perforation was placed on every single page, allowing people to eliminate their competition before sending it to employers.
A list of everyone on the course was used for the front cover and poster, were all names that were not in the book were crossed out in various ways. The back cover then contained a conversation of how the name was decided upon.