The collection is inspired by the design aesthetics and lifestyle ideologies of SCANDINAVIA, i.e. Denmark, Norway and Sweden. The title 'LAGOM' is a Swedish word that translates into NOT TOO MUCH, NOT TOO LITTLE, which is the primary concept for the design process.
Scandinavian design culture is close to their nature and speaks of Sustainability and Recycling. Therefore, to make the collection environmentally conscious, surface ornamentation is made by hand of 100% recycled single-use plastics.
