During the peak holiday season, when shipping volume is highest and the potential for delivery disruptions is increased due to weather and other factors, UPS wanted to raise overall positive social sentiment for its brand.
Use magical, inspiring, and sometimes emotional storytelling to highlight the amazing things UPS can deliver. The goal was to drive positive sentiment about the brand measured across all UPS-owned channels which include Facebook, Twitter, Instagram, YouTube, and the UPS.com website.
Over the 5 year run of this social and mobile focused campaign, UPS Wishes Delivered has consistently surpassed benchmarks year-over-year to become the single most successful social campaign by UPS.
Agencies: T3, Ogilvy & Mather, NEO@Ogilvy, Moxie
In-House Creative Direction & Campaign Director: Brian Pember
In-House Art Direction & Campaign Manager: Ben Whitesell