Claudio Rodriguez Jr.'s profile

Camp Flog Gnaw- Festival Book

Camp Flog Gnaw- Festival Book​​​​​​​​​​​​​​
Camp Flog Gnaw is an annual event that has been happening since 2012, started by the mind of Tyler the Creator. From performing in the parking lot to now performing at Dodger stadium, Tyler the Creator creates an experience for all demographics and people of all ages to enjoy themselves. I designed a book that would be delivered to people who buy VIP packages as an appreciation gift for the 2019 event this year. I picked a lineup of artists that are breaking barriers in sound and personality which resulted in the image treatments used throughout the book with information about every artist. I added fun elements throughout the book to balance the strong image treatment that represent Tylers fun approach to everything he does.  A new logo was also designed that accompanies a variety of deliverables, that include: a collection of tee shirts, posters, disposable camera's, and Tyvek wristbands.

Book: 8.5 by 10.5 / Spiral Bound 
Paper Used: Mowhawk paper, Newsprint
Class/School: Experimental Type/ ArtCenter College of Design
Instruction/ Guidance: Cheri Gray
Book & Deliverables Photographed by: Penny Wolin
Lookbook & Tee Shirt flats Photographed by: Audryana Cruz
Special Thanks to : Cheri Grey, April Greiman, Anghad Singh, 
Oriana Ren, Charlie Shi, Grant Vanpeski, Jeff Grell, Hannah Kim

Camp Flog Gnaw- Festival Book
Published:

Camp Flog Gnaw- Festival Book

A project based on a festival of our choice which had to include a book and deliverables to go along with it.

Published: