The Brief  was to maximise interest in the Crime & Investigation Network's new series about true life crime -  focusing on the inside story of various well known criminals whose stories had previously been covered in newspapers. 

 

Results:

The print element to the campaign was a huge success - Mirror Group writers and I used the exclusive content to deliver great content to readers, which fitted in seamlessly with the tone of the newspaper. Audience figures peaked at 2.4 million