Fresh Brans is a "fashion" company that has many different brands in its offer and a flexible approach which distinguishes itself from the competition. The company does not close to new solutions, strives for continuous development, adapting to current trends and customer requirements. Its offer includes a variety of products addressed mainly to young people (20-35 years old) who value good design and fashion.
Create a strong, contrast, dynamic branding, which will refer to the brand name and through its form will communicate changing tredny and fresh look at the fashion industry.
A sign referring to the flag and the letter "F. It is a symbol of the previously mentioned values. The form of the mark is scalable and has been used as the key visual. It is universal and can be used both in visual identification and in direct brand communication.