We are proud to announce the release of the first typeface design by the colombian lettering artist Ximena Jiménez in a collaboration with Ale Paul for Sudtipos.
Hot Salsa is a calligraphic script font inspired by the classic, fairly well-made brush letters from the casual signpainting style, mixed with the fast and gestural tags you can find on walls all around the world.
This is a fresh font that allows you to play with its numerous swashes, alternates and ligatures to make it feel more sober or a little flirty depending on your needs.
Hot Salsa started with a brush pen and a lot of paper. These were later re-traced onto many layers of tracing paper with the intention of maintaining the brush pen and handmade feeling while making the structure consistent to ensure its readability and performance.