In 2019 Beiersdorf launched a new range of products for and after shaving NIVEA MEN Clear Skin. The new skincare product promises to improve skin condition in just 7 days, thanks to its formula with zinc and salicylic acid.
We have developed the design for NIVEA’s new range that consists of an after shave lotion, shaving gel and shaving foam.
The color palette of the new range is based on the color of the lotion that was specially developed for NIVEA Clear Skin. On the packaging is it exaggerated up to neon light blue shade. It is this feature that makes the new product to look boldly, up-to-date and somewhat daring, which may be appealing to its young consumers.
The color scheme is one of the key factors in enhancing the perception of the product’s functionality, as the bright blue color is most common in the today’s problem skin care market.
Most of the packaging is occupied by the current pattern, with a gradient. White rhythmic dots symbolise drops of water, the freshness of a morning shower. And it is a delicate, but clear message to those who are using problem skin products.
